Starting a business doesn’t always require a large upfront investment—many successful companies began with limited resources and a focus on resourcefulness. The real challenge comes after launch: sustaining momentum, standing out in competitive markets, and building the kind of foundation that supports both stability and growth. Achieving this means making wise choices from the outset to position your brand for long-term adaptability.
Below, Fast Company Executive Board members share which businesses can thrive on smaller budgets and the strategies you can use to turn your lean beginning into lasting success.