Every business can benefit from a customer relationship management (CRM) system, but the needs of small to mid-sized businesses (SMBs) are often very different from those of enterprises. Not only is your budget smaller, but you likely have limited or no dedicated IT staff. As such, you need a solution that you can get up and running with minimal effort and training. We’ve been testing and reviewing CRM software for more than a decade, so we can help you find the solution that best suits your needs and budget.
Bigin by Zoho CRM is our Editors’ Choice winner thanks to its flexible dashboards and extensive integration options, though all of the entries on this list are worth exploring. Make sure to check our in-depth reviews of each and scroll down to our buying guide for everything to consider before you commit to a CRM for your business.