Selecting and protecting the right website domain name could be make or break for many small businesses looking to hold onto their intellectual property.
Angela Freeman, a partner with Barnes & Thornburg, says business owners need to view domain names and websites as an important part of their assets and intellectual property. She says that, outside of just purchasing a domain name similar to your business’s name, you should also purchase web domain names that are misspellings of your company name, as well as the .com, .net, and .org versions of the same domain name.