No two agencies are alike. Even if they seemingly offer the same services, their approach to strategy, process innovation, industry expertise and professional training can vary widely. While cost is always top of mind, it should never be the sole factor when deciding to forge a partnership, especially when brand awareness, leads and thought leadership are on the line.
A structured, multifaceted marketing program is essential for any business’s success. Devaluing marketing, underinvesting in tactics or assembling an inexperienced team could spell doom for even the most innovative and useful products and services.