Independent hospitality, from boutique hotels and bed-and-breakfasts to vacation rentals, inns and even glamping sites, is entering a new chapter. Long reliant on spreadsheets and word-of-mouth recommendations, these properties are now leaning on artificial intelligence (AI) to streamline operations, sharpen pricing and keep their personal touch while staying competitive in a crowded market.
According to new research from TakeUp, a hospitality technology company that builds AI-powered tools for independent hotels and operators, property owners and managers who are currently using AI in their operations report that they are not just experimenting but leaning into it as a competitive advantage.