Crowdfunding lets you bypass lenders and venture capital firms and invite individuals to support your startup. If you need cash to get your business off the ground or to keep operations running, a loan or business credit card can be a solid way to get money but they aren’t the only options out there. Crowdfunding platforms make it easy for businesses to raise money through online campaigns.
These campaigns get pushed out to millions of potential supporters who pledge small amounts of money to help your business reach a larger fundraising goal. Many of these platforms are pretty much risk-free, with the exception that if you don’t hit your fundraising goal, you don’t get to keep any of the money you raised.