Anthropic spent the summer asking small business owners what they wanted its AI to do next. About a third of them gave the same answer: help me sell. On Tuesday the company responds with 43 new workflows and 27 new integrations for Claude for Small Business, the plugin it launched in May, taking it from bookkeeping and invoice chasing into lead follow-up, proposals and marketing campaigns.
The plugin runs inside Claude Cowork, Anthropic’s desktop app, and has been installed more than 900,000 times since its May 13 launch, according to the company. That first version shipped with 15 workflows and connectors to Intuit QuickBooks, PayPal, HubSpot, Canva and Docusign. The new release adds Shopify, Salesforce, TikTok Ads, Xero, Gusto, Square and Stripe, among others, for a total of 37 partner connectors, and works on every paid Claude plan.