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Supporting Grand Rapids Business Growth

From Darcy McMann, GR Chamber President ……

Your Best Employees Are Quietly Building Side Businesses

I found out about my marketing director’s side business the way most business owners do—by accident. A mutual contact mentioned her newsletter, the one with several thousand subscribers that she had been running for two years without a word to me. My first reaction...

Practical Ways Small Businesses Can Strengthen Their Online Brand Presence

A strong online brand presence has become an important part of running a small business. Customers often search online before contacting a company, visiting a store, making a purchase, or recommending a service. A business that maintains a clear, professional, and...

The IRS Is Using Algorithms To Choose Audit Targets; Small Businesses Need To Prepare

The days of the quintessential taxman, like the meticulous, trench-coat-wearing auditor Will Ferrell played in Stranger Than Fiction, may be gone. Now, the agent scouring your returns for tax mistakes may be AI. “[The IRS] is using AI to identify targets for who’s...

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Marketing Online Doesn’t Have To Be Overwhelming

Small business owners often feel overwhelmed by the prospect of engaging with digital marketing techniques. The ever-growing range of expensive tools, platforms and agencies can be intimidating, but the shift to digital marketing actually provides small businesses...

Why Failure Is Your Greatest Asset In Business

Too many people are paralyzed by the fear of making mistakes. They beat themselves up over small errors and allow self-criticism to prevent them from taking necessary risks. I’ve learned that this mindset is completely backward. Every super successful person I know...