When you’re building a business, social media can feel like both a blessing and a burden. On one hand, it’s the most direct, cost-effective way to grow your brand. On the other hand, it can become a time-consuming distraction if not done with purpose.
As someone who leads an international franchise brand, and who’s worked with entrepreneurs at every stage from startup to multi-million-dollar operations, I can tell you this: You don’t need to be a digital marketing expert to be effective on social media. But you do need a strategy.