If you run a small business in London, you’ve been here before. You write a proper email to a prospect, hit send, and hear absolutely nothing back. No reply, no open, nothing. And it’s been getting worse year on year.
Cold B2B email outreach now converts at miserable rates. Some studies put reply rates for unsolicited messages at under 1%. Inboxes are so packed with newsletters, promos and automated sequences that even a genuinely good email gets buried before anyone scrolls down far enough to spot it. The businesses actually winning new clients in London right now are the ones picking up the channels everyone else walked away from.