Supporting Your Business Growth
CISA Warns of ‘Ongoing’ Brickstorm Backdoor Attacks
The US Cybersecurity and Infrastructure Security Agency (CISA) warned of "ongoing intrusions" from Chinese nation-state actors deploying the Brickstorm backdoor in organizations' VMware vSphere environments. In an alert published Thursday, CISA said threat...
For Small Businesses Hit By Soaring Costs, Layoffs Are Painful And Personal
American small businesses are trimming their payrolls, just as the busy holiday shopping season ramps up. Companies with fewer than 50 employees shed 120,000 jobs in November, according to data from payroll processing giant ADP. The sharp drop comes just ahead of a...
Small Business Optimism Rises, But Owners Say Qualified Workers Are Still Hard To Find
Small business optimism ticked higher in November despite economic uncertainty and challenges finding suitable workers in the labor market, according to a new report by the National Federation of Independent Businesses (NFIB). The NFIB Small Business Optimism Index...
Leading In A VUCA World
In my last couple of decades of experience, I have seen the benefits of these systems firsthand, both in my own ventures and by working with nearly 80 companies directly. I’ve specialized in helping mid-market businesses implement these frameworks. While the...
Why Most SMBs Need Marketing Partners, Not Marketing Departments
Consider working with a marketing partner that operates like an extension of your leadership team: not a vendor who just takes tasks but a partner who helps you plan, test and learn in a steady rhythm. The goal is to turn marketing into a capability that compounds...
Can Audio Advertising Become Trade Desk’s Next Big Growth Driver?
The Trade Desk (TTD) is striving to boost its top-line expansion beyond connected TV (“CTV”). While video, which includes CTV, remains the largest share of its business, audio is emerging as a key driver. On the last earnings call, management noted that audio...
