Despite increased marketing budgets and more widespread use of tools like email marketing, AI, and video, only 18 percent of SMBs feel “very confident” in the effectiveness of their marketing. That number is down from 27 percent in 2024. While many SMBs are taking the right steps to grow their businesses, many still struggle to translate that effort into success. Economic pressures, limited time, and shifting customer expectations also make it difficult to adapt and feel certain about what’s working.
“Small businesses are under real pressure to see positive results from their marketing, but many feel like they are doing more without getting more back,” said Smita Wadhawan, chief marketing officer at Constant Contact. “They are working harder than ever, but without the time, expertise, or data to guide them, many are still guessing about what will resonate with their customers. Constant Contact exists to empower these SMBs to excel by providing them with the tools, insights, and support they need to see better results and improve their confidence.”