Sep 24, 2025 | Artificial Intelligence, Marketing, Media
Here’s a stat that should make every small business owner sit up: 76% of people who perform a local search on their smartphone visit a business within 24 hours, and 28% of those visits result in a purchase. That means when a customer searches...
Sep 17, 2025 | Entrepreneurship, Marketing, SMB
Too many loyalty programs operate like rusty hand-cranked machines that require immense effort for a single turn. They rest on the premise of short-term retention, a model that stalls the moment a competitor offers a slightly better deal. The future of loyalty is a...
Sep 10, 2025 | CRM, Featured, Marketing
No two agencies are alike. Even if they seemingly offer the same services, their approach to strategy, process innovation, industry expertise and professional training can vary widely. While cost is always top of mind, it should never be the sole factor when deciding...
Sep 3, 2025 | Business, Featured, Marketing, Web
Selecting and protecting the right website domain name could be make or break for many small businesses looking to hold onto their intellectual property. Angela Freeman, a partner with Barnes & Thornburg, says business owners need to view domain names and...
Sep 3, 2025 | Featured, Marketing, SMB
Despite increased marketing budgets and more widespread use of tools like email marketing, AI, and video, only 18 percent of SMBs feel “very confident” in the effectiveness of their marketing. That number is down from 27 percent in 2024. While many SMBs...
Aug 20, 2025 | Marketing, Media, Web
In the past creating a website meant hiring an, often expensive, web developer. Although this is certainly still an option, no longer is it the only route to getting a great website live. With the growing availability of the best website builders and web hosting...
