Sep 23, 2026 | Marketing, Sports
The FIFA World Cup 2026 was an enormous moment for small businesses connected to sports and live events, including stadium vendors, sports bars, jersey shops, parking operators and hospitality businesses near arenas. Sales jumped 4.1% in June for small and midsize...
Jul 22, 2026 | Featured, Sports
The successes of the World Cup were not spread evenly throughout the Kansas City area, and not every business saw a boost. But some, whether by location or ingenuity in planning, benefited greatly from the tournament. Varsity Club was consistently packed during the...
